About us
Founded in 2021, our company has rapidly expanded, building a strong team and diverse resources. Today, we are proud to be one of Dubai’s leading wayfinding signage design company, delivering exceptional designs across the UAE.
With a presence in KSA, MENA, UK, and Canada, we serve clients across the GCC. Our experienced team specializes in a wide range of sectors, including healthcare, education, leisure, hospitality, retail, malls, and large-scale residential and mixed-use developments.
We see wayfinding as a narrative told through space. A seamless choreography of signs, symbols, and moments that guide people intuitively, helping them feel confident, connected, and at ease as they move towards their destination.
Why us?
Projective: Designing with Diversity, Equity, and Inclusion.
We build inclusive environments and meaningful community experiences by fostering connection, mutual respect, support, and collaboration.
Our commitment to Diversity, Equity, and Inclusion allows us to attract a diverse team and build meaningful partnerships with clients who share our values. We celebrate people from all backgrounds, encouraging the exchange of unique ideas and perspectives. By fostering an inclusive environment, our team of innovators continue to create design solutions that connect with and serve communities around the world.
People
Guiding Success; Together.
As a team, we grow together by sharing knowledge, supporting one another and working toward shared goals. We face challenges as one and celebrate our successes together—strengthening both our impact and our journey forward.

Muhammad Salman

Bron Ceriales

Estela Ligtas

Jona Grijaldo

Mayank Gupta

Neve Hency

Mohammed Sarhan

Azaz Anees

Philip Catamin

Syed Rafaqat

Mujeeb Kehar

Ben Ballesteros

Mohammed Abdul

Nidhi Sandra

Krish Raghu

Afsal N

Kanika Mathur

Akshay Das

Janfi Jabbar

Naga J

Goutham Krishnan

Khadeeja Anzaba
